Tesla Unveils New Model Y SUV - NBC4 Washington
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Tesla Unveils New Model Y SUV

The Model Y may be Tesla's most important product yet as it attempts to expand into the mainstream

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    Tesla Unveils New Model Y SUV
    Frederic J. Brown/AFP/Getty Images
    The new Tesla Model Y is seen at its unveiling in Hawthorne, California on March 14, 2019.

    Tesla is unveiling its newest vehicle, the Model Y, an SUV that the automaker hopes will win over consumers looking for an all-electric alternative in the most popular segment of the auto market.

    CEO Elon Musk was to introduce the Model Y Thursday night at a gathering of customers, employees and media.

    The Model Y may be Tesla's most important product yet as it attempts to expand into the mainstream and generate enough cash to repay massive debts that threaten to topple the Palo Alto, California, company.

    Tesla got a huge boost toward ensuring its survival with the 2017 debut of its Model 3 sedan, but a sports utility vehicle could have even more mass appeal, given how popular SUVs have become in the U.S., Europe and Canada.