The Cupcake Premium

By Lydia DePillis - City Paper Housing Complex
|  Wednesday, Aug 25, 2010  |  Updated 8:15 AM EDT
View Comments (
)
|
Email
|
Print
"DC Cupcakes" Stars: Bakery "Grew Beyond Our Wildest Dreams"

NBCWashington.com

Photos and Videos

"DC Cupcakes" Stars: Bakery "Grew Beyond Our Wildest Dreams"

Sophie LaMontagne and Katherine Kallinis, sisters and co-owners of Georgetown Cupcakes, dish on their new show "DC Cupcakes" premiering July 16 on TLC.
More Photos and Videos

Every once in a while, Craigslist delivers a sign of our times. Today, it does so in the form of an ad for office space on Potomac Street in Georgetown, headlined “$650 Escape Downtown -- Enjoy Georgetown Cupcake (Potomac & Prospect Streets)”.

Nevermind that the it’s just next to Georgetown Cupcake’s office, not its retail store. Or that Quick Pita across the street is really a much more desirable neighbor. The Craigslister is a government relations consultant, he understands marketing. And Georgetown Cupcake is marketing gold.

Which reminds me of a remark from Alex Brown, owner of Riccardi’s, the departing Italian suit store on M Street Ivisited last month. He said that with business lagging, his landlord’s agent had told him he should learn from the cupcake shop, which consistently has lines around the block.

“We don’t sell cupcakes,” Brown protested, in his Iranian accent. “If I sell cupcake, everybody sell cupcake, then who’s going to sell designer clothing?”

The Cupcake Premium was originally published by Washington City Paper on Aug 24, 2010

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
NBC4's Camp4Kids
NBC4 launched Camp4Kids in 1993,... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out