The commercial shows watermen pulling up crab traps, playing tennis on an airstrip and painting boats the colors of their favorite sports teams.
The town manager said new Internet service and high definition streams of ESPN3 sports events technically make the Tangier the biggest sports town in the country.
Using aerial shots of the island and a bit of humor, the commercial puts the watermen and their home in a positive light. The spot spells bragging rights for the residents and for at least one shout out to the University of Texas. One waterman holds up a crab, claws pointing up, as he says, "Hook 'em horns."