Mars Announces New Calorie Limits for Candy Bars

Candy bar maker announces new health targets

Thursday, Feb 16, 2012  |  Updated 8:26 AM EDT
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King-sized Snickers bars may soon be a thing of the past.
 
Mars announced it will stop selling chocolate products with more than 250 calories in them by the end of next year.

"We are committed to making sure the products we offer, and the ingredients they contain, can fit into a balanced diet - whether whole grain rice from UNCLE BEN'S® or a delicious Mars chocolate bar," the company writes on its website.  "We are also committed to marketing and selling our products in a responsible way."

Mars makes Snickers, Twix and M&M's.

The change means the king-size Snickers bar - which packs 540 calories - could be gone by 2014.

The McLean, Virginia company says it's part of an on-going effort to improve the nutritional value of its products.

Mars also says it plans to reduce sodium levels in all its products by 25-percent.
 

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