Go Green -- Go in the Shower

Ad campaign urges Brazilians to save water

Tuesday, Aug 4, 2009  |  Updated 6:30 PM EDT
View Comments (
)
|
Email
|
Print
Go Green -- Go in the Shower

Getty Images

"It's all pipes!"

advertisement

RIO DE JANEIRO -- New TV ads are encouraging Brazilians to save water -- by urinating in the shower.

The campaign, running on several television stations, uses humor to persuade people to reduce flushes, according to Brazilian environmental group SOS Mata Atlantica.

If a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually, the group said.

The ad is "a way to be playful about a serious subject," said SOS spokeswoman Adriana Kfouri.

The spot features cartoon drawings of people from all walks of life -- a trapeze artist, a basketball player, even an alien -- urinating in the shower.

Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
Join the Ride to Conquer Cancer
Join the Ride To Conquer Cancer, Sept. 13 Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out