toys

Build-A-Bear Workshop Inc. collaborated with RuPaul, the host of “RuPaul’s Drag Race,” to create RuPaul Bear.

Mattel is relaunching its Barney franchise through a series of television, film and YouTube videos to be followed by toys, books, clothing and accessories.

Do you clean your child’s toys? If not, you probably should. Certain toys may contain more germs than your toilet seat. Here are 8 you should clean or toss.

Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022

Consumer Reporter Susan Hogan shares the top-rated toys this year for boys and girls for any budget.

Toys “R” Us is back in the brick and mortar business just as parents begin their rush to get the hottest toys for the holidays. The iconic toy store chain that had to shut down all of its U.S. stores after filing bankruptcy in 2017 now has hundreds of small toy shops inside Macy’s stores throughout the country, including...

The Barbie brand is gearing up for the big screen in July 2023. The doll was struggling for years until a major revamp of its themes and Mattel’s leadership.

A Hampton University alum’s doll brand that celebrates Historically Black Colleges and Universities will soon be sold at Target.

A Hampton University alum’s doll brand that celebrates Historically Black Colleges and Universities will soon be sold at Target. News4’s Aimee Cho reports.

Toys”R”Us will open shops inside every Macy’s store in the U.S. by mid-October, part of a rollout that began last year, the companies announced in a release on Monday.

Mattel’s Fashionistas line will be Barbie’s most inclusive line yet

When Pedro Flores came to the U.S. in 1915, the Filipino businessman saw an opportunity to turn the yo-yo, a simple toy that has existed in some form for centuries, into a best seller. But first, he added a key innovation that allowed the yo-yo to “sleep.” Get to know Flores and his place in AAPI heritage.

Visitors to Babyland General Hospital aren’t referred to as customers; they’re going to be parents. And don’t you dare call it a toy store. “We are a hospital for babies. We do not sell dolls,” says Tina Crocker, who pulls the Cabbage Patch Kids out of the ground, delivering them into the world. Greg Bledsoe takes the Family Geography Project...

Mattel details how it plans to capitalize on its turnaround and expand its film and TV content, consumer products, and digital and mobile gaming segments.

Hasbro and Mattel reported fourth-quarter earnings this week, showcasing continued strength in the toy industry — with diverging views on its future.

Mattel said it won the license to make toys based on Walt Disney’s princess lineup, while Hasbro extended its deal with Lucasfilm for “Star Wars.”

The dolls — and the books that go with them — in American Girl’s new World by Us line are spreading a message of social justice.