Ben & Jerry's wants you to know that democracy is in your hands and the Vermont-based company has launched a new flavor of creamy, chunky goodness churned for the cause.
Empower Mint was introduced in North Carolina Tuesday in conjunction with the launch of the "Democracy Is in Your Hands" campaign to support the NAACP’s get out the vote efforts, protest voter suppression laws, and draw attention to dark money in politics.
Ben & Jerry's co-founders Ben Cohen and Jerry Greenfield attended the event in Raleigh along with Reverend Dr. William J. Barber II, president of the North Carolina NAACP.
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Cohen and Greenfield said in a press release it chose North Carolina to launch the new flavor — mint ice cream with brownie chunks and a fudge swirl— because the state is at the epicenter of the fight for voting rights in the U.S.
"Almost immediately following the 2013 Supreme Court decision invalidating a critical section of the Voting Rights Act of 1965, North Carolina passed a package restrictive voting policies that disproportionately impact black, Hispanic, and younger voters," the founders wrote.
The limited edition ice cream is going to be part of the company’s year-long effort to register at least 30,000 voters. Participating Ben & Jerry's scoop shops across the country will install kiosks to register voters.
It is also urging customers to demand that Congress reauthorize the landmark civil rights legislation, the Voting Rights Act of 1965.
Trucks offering free scoops of Ben & Jerry's will tour North Carolina this summer with information about the campaign and voter registration.
Click here to read more about the campaign.
Click here to find out where you can buy Empower Mint.