German luxury carmaker BMW's new chief executive, Harald Krueger, fainted on stage at the Frankfurt auto show on Tuesday, a Reuters witness reported.
Krueger collapsed as he was commenting on BMW's latest vehicle models during a news conference. Two men escorted him off stage. Kruger was able to walk.
It was the first appearance at a major auto show by Krueger, who took the helm as CEO in May.
A BMW spokesman said over the public address system: "I'm a bit lost for words."