This city means business when it comes to hockey and is stating its (lower) case -no capital letters.
In a shot at the Vegas Golden Knights' opponent - the Washington Capitals - city officials are dispensing with capital letters on the official Twitter account.
The city posted a photo-shopped version of the famous Las Vegas sign with all lowercase letters on Friday and the message: "we're serious about #nocaps! #goknightsgo.'' Since then, the city has been tweeting in all lowercase letters. MGM resorts also joined the push on its Twitter account.
The campaign comes in response to the Washington Capitals' "#ALLCAPS'' social media push.
The expansion Golden Knights have made a startling run to the Stanley Cup Final and won Game 1 against the Caps Monday night.
