Foot Locker Vs. Kohl's: Two Traders Pick Favorites After Stocks Get Analyst Love

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Analysts are warming to parts of the retail trade.

Deutsche Bank issued short-term buy ratings on Foot Locker and Kohl's on Wednesday, saying the stocks' recent underperformance could be setting them up for a rebound in the coming months.

Of the two, Kohl's looked better on a technical basis, Inside Edge Capital Management founder Todd Gordon told CNBC's "Trading Nation" on Wednesday.

"It's below the 2018 highs, but we held the 200-week moving average very well," he said, citing a chart.

"We're sort of in a bull flag consolidation, which I think could set up … a move maybe back to the old highs [around] 83," said Gordon, also founder and managing director of

Kohl's shares dipped by more than 1% in Thursday afternoon trading to around $55.75.

The retailer's recent deal with Sephora to open physical locations within its stores and begin an online partnership should also attract shoppers, Gordon said.

"That online strategy I think is what's going to propel them ahead," he said. "I don't think Foot Locker's adapted to the degree they have."

What Foot Locker has been able to do is recover earnings per share to their pre-pandemic levels, which Kohl's hasn't yet achieved, Chantico Global founder and CEO Gina Sanchez said in the same interview.

"It comes down to a bird in the hand versus two in the bush. Obviously, the outlook for the general retail space is quite bullish and you're seeing that in the recovery in both stocks," said Sanchez, also chief market strategist at Lido Advisors.

"The question is do you take one that's already performing for the potential to outperform or do you buy the expectation? I'm actually going to go with the one that's already performing," she said. "It's slightly cheaper and has some potential upside. So, I'm taking Foot Locker."

Foot Locker shares fell by more than 2% on Thursday afternoon to around $56.41.


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