Halloween Celebrations Scaring Up More Profits - NBC4 Washington

Halloween Celebrations Scaring Up More Profits

That Means a LOT of Candy



    Halloween Celebrations Scaring Up More Profits
    Getty Images

    If you're shelling out money to celebrate Halloween this year, you're not alone. The National Retail Federation expects Americans to spend nearly $6 billion on candy, costumes, and decorations in 2010 -- a $1 billion increase over last year.

    That's not necessarily due to a less scary economic situation. The NRF credits an increase in Halloween partying opportunities, since the holiday falls on a Sunday this year. Tough financial times may also urge more people to want to escape into the Halloweeen madness.

    "In recent years, Halloween has provided a welcome break from reality, allowing [us] a chance to escape from the stress the economy has put on family and incomes," said NRF President Matthew Shay.

    People are expected to spend an about $66 each on Halloween festivities this year. The bulk of spending goes toward candy and decorations -- more than an estimated $3 billion this year, according to NRF. But more than $2 billion will be spent on costumes for adults, kids and even pets.

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