Ikea 'Exploring' Cities Like DC for Smaller-Scale Store - NBC4 Washington

Ikea 'Exploring' Cities Like DC for Smaller-Scale Store

Ikea isn't the first to embrace such an approach — in the U.S., for example, retailer Target has rolled out smaller stores to broaden its reach

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    In this Thursday, Nov. 22, 2018, photo, a customer walks in a new Ikea store, in Warsaw, Poland. The store, recently opened in a city shopping mall, is part of a global strategy by the Swedish furniture chain to adapt to a changing consumer environment by opening small, accessible stores in city centers to complement the traditional large out-of-town store stores.

    Ikea is downsizing its maze-like warehouses to better suit urban areas, and Washington, D.C. is among the U.S. cities being considered for a smaller-scale store. 

    The Swedish retailing giant plans to open 30 smaller stores in major cities around the world as part of a broader transformation to adapt to changing consumer habits.

    The company's first city center store in the U.S. will open in Manhattan next spring. A spokesperson for Ikea says the company is also exploring opportunities in other cities like D.C., Chicago, Los Angeles and San Francisco.

    While the company is exploring other markets to open its smaller scale stores in, there's no timeline for their opening, the spokesperson said. 

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    Ikea isn't the first to embrace such an approach. In the U.S., retailer Target has rolled out smaller stores to broaden its reach.