The Kansas City Chiefs and the San Francisco 49ers are facing off in Las Vegas for Super Bowl LVIII. And with Taylor Swift's attendance drawing even more eyes to football's biggest day, advertisers lined up big stars and invested a sizable amount of cash to win the commercial wars.
Last year, approximately 200 million people tuned in for Super Bowl LVII. That's a lot of eyes for any company and explains why advertisers have already scooped up all the game-day inventory, virtually selling out spots weeks ahead of the game, Ad Week reported, citing a Paramount spokesperson.
In recent years, advertisers have spoiled the suspense by rolling out their Super Bowl commercials ahead of the big game. Early releases and teasers help broaden a brand's exposure, garnering even more buzz for a company. Experts say the strategy is getting people to talk about a brand's commercial before the game in order to generate some early interest online, rather than risk getting eclipsed by a more viral-worthy spot on game day.
Super Bowl ads cost millions to produce and air, and with CBS charging advertisers north of $7 million for a 30-second spot during Super Bowl LVIII, brands are looking to stretch their dollars beyond the Vince Lombardi Trophy presentation.
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However, most of the pre-releases are teaser content, setting up storylines or hinting at what celebrities will star in their prime-time ads. Fans had to wait for the full versions to drop during the game, with commercials being shown during each game break.
Here's a look at the 2024 Super Bowls ads that have been released, so far:
(This list will be updated as more ads are released)
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Uber Eats - Jennifer Aniston
Jennifer Aniston reminds someone that they can order anything on Uber Eats, not just food., prompting the "Friends" star to say: “In order to remember something, you've got to forget something else.” That phrase sparks a wave of forgetfulness. David and Victoria Beckham forget Victoria Beckham used to be Posh Spice, and Aniston forgets who David Schwimmer is.
Booking.com
Tina Fey hires a star-studded line-up of body doubles to help her experience the all the different choices of accommodations on Booking.com.
Bud Light
The Bud Light genie can make all your dreams come true. Filthy rich? Done. An epic night out with your favorite celebs like NFL legend Peyton Manning and rapper Post Malone? Of course.
Google opted for a heartwarming commercial, without the celebs, to promote their new Guided Frame. The ad follows a blind man as he uses Google's AI-powered accessibility feature for the Pixel camera that uses a combination of audio cues, high-contrast animations and tactile vibrations — to take pictures of the people and places in his life.
Mountain Dew Baja Blast
Aubrey Plaza is doing what she does best: having a blast anytime, anywhere. Whether she is stuck at a kids birthday party, abducted by aliens or reuniting with her “Parks and Rec” co-star Nick Offerman while riding dragons.
Starry
PepsiCo's year-old lemon-lime soda is making its Super Bowl debut with an ad featuring rapper Ice Spice nursing a heartbreak by spending time with the lime spokescharcters.
T-Mobile
"Scrubs" stars Zach Braff and Donald Faison sing about T-Mobile home internet to the tune of “Flashdance … What a Feeling." Also singing along is Jason Momoa showing off his singing chops and a cameo appearance by “Flashdance” star Jennifer Beal.
OIKOS
Comedian Martin Lawrence and football Hall of Famer Shannon Sharpe demonstrate how strong snacking choices can help unleash anyone's strength. Hold my...Oikos?
E.L.F. Cosmetics
The cast of "Suits" is summoned to court along with Meghan Trainor, "Jury Duty's" Ronald Gladden, "RuPaul Drag Race" personality HeidiNCloset and former NFL player Emmanual Acho, in this sneak peek teaser for the beauty brand's upcoming Super Bowl ad.
DraftKings
DraftKings has tapped comedian Kevin Hart, donning a wig to channel his inner Jimmy Johnson, as the sports-betting company gives a nostalgic nod to the legendary football coach.
Miller Lite
Why run one Super Bowl ad when you can run a thousand? Miller Lite's spot starring Rob Riggles invites beer lovers to become literal beer ads on game day with a sweepstakes teaser.
Dawn
Dawn is giving away $1 million worth of Dawn Platinum detergent to help with American's clean up after their Super Bowl party messes. One lucky fan will also get a special dish washer in the form of NFL player J.J. Watt.
OpenDoor
Sell your home in minutes? OpenDoor, the digital real estate platform, is making its Super Bowl debut with a live ad showing a homeowner getting an offer on their house in only 15 minutes — the same amount of time it takes for Usher's halftime show to run.
Michelob Ultra featuring Messi
Lionel Messi makes his Super Bowl debut in an ad for Michelob Ultra. The teaser to what will be a 60-second spot shows Messi ordering a beer as he walks up to a beachside bar, and his reaction when the tap stops pouring.
Budweiser brings back the Clydesdales
After criticism last year from disappointed fans over Budweiser's commercial that only included a brief cameo of the beloved horses, Anheuser-Busch is bringing back the Clydesdale horses to lead the charge in this year's spot. The storyline, according to a press release from the beer purveyor, will be a "classic Budweiser storyline with nods to past Super Bowl spots, elements of nostalgia and, of course, crisp and refreshing Budweiser."
Doritos featuring Jenna Ortega
"Wednesday" star Jenna Ortega really wants some Doritos Dinamita, but the grocery store shelves are empty. So who took all the Dinamitas?, Doritos teases. Viewers will have to tune on Feb. 11 to find out.
Reese's Cups
Reese's is teasing "big changes" coming for the iconic candy on Feb. 11 in its first Super Bowl commercial since 2020.
Pringles featuring a mustache
Is Chris Pratt replacing "Mr. P," the longtime Pringles mascot? The "Guardians of the Galaxy" actor is sporting a mustache for this teaser, which calls on fans to keep an eye out for everyday people or things that appear to resemble "Mr. P." Submit your sightings on Instagram or TikTok using the hashtags #ISeeMrP #PringlesContest for a chance to win $15,000.
Nerds featuring Addison Rae
Singer Addison Rae stars in this Super Bowl ad as a dance instructor teaching a choreography routine to Irene Cara’s iconic “What a Feeling.” But who is the mystery dance student?
