Check Out How D.C. Fares on List of Social Media-Savvy Cities
LONDON - JULY 02: In this photo illustration the Twitter website is displayed on a laptop computer on July 2, 2009 in London. The social network site, started in 2006 in California as a sideline project, has grown into a global brand becoming one of the fastest growing phenomenas of the Internet. (Photo by Peter Macdiarmid/Getty Images)
Washingtonians may not have the most friends, but we may have more followers than other cities. A study by NetProspex that ranks the country’s most social-media savvy cities finds that Washington follows almost a dozen other cities -- but leads the pack when it comes to using Twitter.
D.C. is ranked No. 12 on the list of cities with the most social media know-how. Boston
, Denver and other cities came out ahead of the District in terms of using social media for networking or business promotion.
But Washingtonians are apparently more skilled than most at condensing their ideas to 140 characters or less. The study ranked D.C. third for Twitter
use by business people. Only super-dense New York and tech-hotspot San Francisco
beat out Washington. Sacramento
and Phoenix came in at No. 4 and No. 5.
The Twitter statistics were based on average number of accounts, tweets and followers.
Along with ranking different cities, the study also looked at what types of employees, executives and industries are apt to use social networking. It further examined the companies that use social networking to connect with customers.
Advertising firms, banks and traditional media companies, such as newspapers, were found to use social networking the most.
In a finding that is sure to surprise few, funeral homes had the fewest number of followers on Twitter. More surprising still, though, zoos and national parks have fewer Facebook
friends than funeral homes.