NFL's 'My Cleats, My Cause' charity event explained originally appeared on NBC Sports Washington
In recent years, NFL players have become more daring with their cleat designs. While many players see it as an outlet for creativity or messaging, the league has restricted the bold compositions to pregame warmups only.
But that rule will be sidelined in Week 14 as both the league and players participate in the My Cause, My Cleats event. The event aims to let players bring awareness to charitable causes of their choosing by wearing pre-approved custom cleats during the game.
My Cleats, My Cause first appeared in the NFL in 2016, and since then it has grown each year. The NFL expects more than 900 players to showcase their custom cleats this season, and hundreds of charities will be represented.
This year’s selection of charities encompasses a wide array of purposes, including Jaguars punter Logan Cooke raising money for water wells in Kenya, and Eagles quarterback Jalen Hurts will look to raise awareness for women’s issues with “Women Empowerment” written on one of his cleats.
In addition to bringing awareness to the causes, players will be able to auction the cleats off after their games and fans can bid on them to help raise funds for their respective charities.
The players are given agency to design the cleats how they want them to look, but many players work with brands such as Nike and Under Armour.