Green Mountain Coffee came in for some justified mockery over its recent Metro advertising campaign, which seemed to suggest its patrons should—gasp!—break Metro's rules while commuting. Here's the ad as it looked in the Farragut West station last month:
And here's the new ad running in its place in the same station today:
Special bonus: They avoided the pesky copy-editing question, which apparently vexed them the first time around, of whether to capitalize Metro! (Note to ad copywriters: Yes, capitalize Metro.)
Photos by Jandos Rothstein
Green Mountain Coffee Learns Its Lesson was originally published by Washington City Paper on Mar 24, 2011
Copyright CITYP - Washington City Paper
