Some Serious Shrinkage
A "pint" of Haagen-Dazs has gotten 2 ounces smaller
Monday, Mar 16, 2009 | Updated 12:07 PM EDT
Ben & Jerry's rips on Haagen-Dazs for their latest decision to decrease the size of ice cream 'pints.'
Shrinkage is never a good thing -- and we're not referring to the classic pool incident on 'Seinfeld.' We're talking ice cream.
The popular Dreyer's brand Haagen-Dazs has decreased the size of its pints from 16 ounces to 14, and Ben & Jerry's is trying to use that to its advantage, according to AdAge.com. Haagen-Dazs reasoning is that they must make up for rising production and delivery costs. Still, how do they getaway with calling it a "pint" after the downsizing? Ben & Jerry's responded to its competitor's decision pretty harshly and released this statement on their website:
One of our competitors (think funny-sounding European name) recently announced they will be downsizing their pints from 16 to 14 ounces to cover increased ingredient and manufacturing costs and help improve their bottom line," the statement said. "We understand that in today's hard economic times businesses are feeling the pinch. We also understand that many of you are also feeling the same, and think now more than ever you deserve your full pint of ice cream.
As America seems to get fatter, maybe this is a blessing in disguise ... You tell me?
