Lauren Conrad to Launch Kohl's Clothing Line - NBC4 Washington

Lauren Conrad to Launch Kohl's Clothing Line

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    NEWSLETTERS

    Lauren Conrad to Launch Kohl's Clothing Line
    The bubbly blonde who sports pricey designer duds on the MTV reality show will introduce a new clothing line for Kohl's department stores this fall.

    "Hills" star Lauren Conrad is headed to the bargain racks.

    The bubbly blonde who sports pricey designer duds and bemoans her boy-crazy privileged life on popular the MTV reality show will introduce a new clothing line for Kohl's department stores this fall.

    "It is a California chic line," she toldUsmagazine.com."It is a little more casual. They are basically trying to take that California style and make it accessible everywhere."   

    The low-priced "LC Lauren Conrad" line includes shoes, jewelry, handbags intimate sand sleepwear will range in from $20 to $60, the magazine reported.

    "Now that the economy's not  doing so well, I think it's everybody that's looking for bargains," Conrad told the New York Times. "I think that it's actually great timing."

    The pint-sized fashionista is the star of the reality series that launched her to semi-celebrity status as cameras documented her foray into living on her own -- attending lavish cocktail parties, rubbing elbow with elites and coping with breakups.

    "My family has always shopped at Kohl's, so I've always known about them and I think that they do a really great job," Conrad said. "I like having a lot more of an eclectic style where you mix high ends and more affordable pieces."