A Maryland furniture chain lost hundreds of thousands of dollars in sales due to a promotion linked to the Baltimore Ravens’ performance in the Super Bowl.
When the San Francisco 49ers kicked off deep into the end zone to start the second half Sunday, the Ravens’ Jacoby Jones surprised many by not only bringing it out of the end zone but also setting an NFL postseason record by running it back 108 yards for a touchdown.
Exciting though it was for fans, imagine the reaction at Gardiners Furniture, where they had promised free furniture to anyone who bought between opening Thursday and 3 p.m. Sunday if the Ravens began either half with a kickoff return for a touchdown.
“I was cheering on Jacoby as well as our owners and I’m sure lots of Gardiners customers,” said Kasee Lehrl of Gardiners Furniture.
The store gave away about $600,000 in sales, Lehrl said. She added that the owners took out an insurance policy on the offer just in case.