Want to get your name on a Virginia road or bridge? You'll be able to do it soon -- for a price.
Legislation approved recently by the General Assembly allows the commonwealth to sell naming rights for roads and bridges.
Naming rights could generate $27.3 million in revenue in the first five years. Over the course of 20 years, the state could reap about $273 million to help pay for building and repairing roads, the Virginia Center for Transportation Innovation and Research estimates.
State transportation officials are working to identify which roads and bridges could be named and what prices should be charged. Names that are vulgar, obscene or offensive will be prohibited.
Proposals include charging $200,000 for naming rights for major interstates in urban areas.
