Ashton Kutcher and Demi Moore hope to galvanize their online following in an effort to ban child slavery in Haiti.
For their first major push, the couple aims to raise awareness about a Haitian system called "restavec," where parents send children they can no longer afford to work as a domestic servant for a host family, according to an interview between the Hollywood couple and Mashable.
The couple told Mashable that they believe restavec is slavery by a different name.
The Demi & Ashton Foundation's looks to convince donors to Haitian relief that some of the $11 billion in aid should go towards banning the restavec system, the couple told Mashable. They see the effort as, "the first steps to a better and more just society."
Kutcher told Mashable that "[the campaign] is going to take a lot of loud voices," so, as they have done in the past, they are turning to the social Web. Those interested in the campaign can head to DemiAndAshton.org, or show their support by following the effort on Twitter @dnafoundation or becoming a fan on Facebook at Demi & Ashton Foundation.
In July 2009, the couple joined forces with a KelloggCares Facebook campaign to raise money for the Feeding America organization. In April 2009, Kutcher pledged 10,000 malaria nets to Malaria No More if he won a raise against CNN to a million followers. He won, and in January he backed an effort that helped raise the money for 89,724 nets.
Moore has helped in a way more intimiate than fundraising -- more than once, she has mobilized her more than 2 million followers to help potentially suicidal users get the help that they needed. Just last week, the actress helped police identify and locate a younger Florida teen who had Tweeted his intentions to kill himself.
You can read more about the DNA Foundation at Mashable.