Swagger Like Us - NBC4 Washington

Swagger Like Us



    5 Ways to Make the City Your Gym
    Tabby and Pari Zamani co-owners of LaVand boutique.

    “No one on the corner has swagga’ like us….”

    Best captured in the words of M.I.A. and T.I., two local sisters have a swagga’ that is setting a new standard for fashion in the city. Tabby Zamani, 28, and Pari Zamani, 26, are co-owners of the chic Pentagon Row boutique, LaVand.

    Opened in 2006, the boutique is breathing new life into Pentagon Row. Inspired by years of frustration with the lack of cutting-edge styles offered locally, these ballsy sisters became the fashion change they wanted to see, opening LaVand just two months after conceptualization.

    LaVand, a word from the Persian language, Farsi, means “to exude sex appeal.” And who better to parlay these words into a business, than these two show-stopping Persian-American entrepreneurs. Savvy business women, Tabby and Pari make a point not to stock more than six pieces of any one item, branding LaVand a one-stop-unique-trend-shop. The boutique carries styles for both women and men focusing mostly on tops, dresses, jeans, handbags and accessories The two managing-partners travel more than a dozen times a year to N.Y.C. and L.A. to hand pick up-and-coming style pieces that can both wow and work in the DC scene.

    This probably won’t be the last you hear about the Zamani sisters, with a private label in the works, aspirations of opening stores internationally and their latest recognition as Washington City Paper’s, “Best Clothing Boutique - 2009,” the Zamani name is sure to be one you will hear or wear soon.

    Check out the slide show to see locals rockin’ LaVand!

    1301 South Joyce Street
    Arlington VA 22202

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