Smells That Sell - NBC4 Washington

    Smells That Sell

    When it comes to making consumers happy, retailers know it's all about the senses -- especially the sense of smell. Consumer Reporter Erika Gonzalez shows how businesses use scents to lure customers. (Published Tuesday, Jun 17, 2014) When it comes to making consumers happy, retailers know it's all about the senses -- especially the sense of smell. Consumer Reporter Erika Gonzalez... See More