WASHINGTON — The number of D.C.-area McDonald’s locations offering a mobile order-and-pay option will expand to more than 325 within the next few weeks, the fast food giant’s largest mobile rollout outside of a handful of test markets on the West Coast.
As of this week, about 50 D.C.-area McDonald’s offer the mobile option.
McDonald’s says it will use customer feedback in D.C. as it gets ready for its national launch of a mobile order-and-pay option across its 14,000 U.S. locations in the fourth quarter.
Why choose D.C. for the pilot?
The area is among the top U.S. markets for McDonald’s existing mobile app, with more than 1 million downloads since its launch in 2015.
“We’ve already seen tremendous customer engagement with both mobile order and pay and curbside order pickup in Monterey and Salinas, California, and Spokane, Washington,” McDonald’s head of U.S. digital Farhan Siddiqi said. “This expansion is part of our broader commitment to building a seamless, more modern experience for our customers.”
McDonald’s mobile order-and-pay system uses geofencing technology for check-in, meaning McDonald’s can determine when customers are nearby and make sure their food is prepared and ready at the correct time.
Orders can be picked up at the counter, the drive through, or curbside at designated spots in the parking lot.
D.C. was also one of the first markets for McDonald’s to start rolling out kiosk ordering and table service at some locations earlier this year.
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