November 18, 2015 10:21 am

For ‘Star Wars'-Themed Products, the Marketing Awakens

There are more than 600 Star Wars-related products in stores. You can get “Death Star” waffle makers, Cover Girl products and Coffee Mate items, for starters. “It’s unprecedented,” said Villanova University marketing Professor Raymond Taylor. “It’s going into an extremely wide range of product categories.”

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