Chipotle closed a store in Sterling, Virginia, after a “small number” of customers reported symptoms consistent with norovirus after eating at the restaurant.
Between a recent norovirus outbreak at one restaurant and rodents falling from the ceiling at another, Chipotle Mexican Grill is facing a stark decline in consumer’s perception of the brand.
Credit Suisse’s online sentiment tracker, which measures how consumers feel about a brand, showed the perception of the beleagured Chipotle brand fell to near record lows following the two headline-grabbing incidents last week, CNBC reports.
"Not surprisingly, online sentiment plummeted in recent days," said Credit Suisse analyst Jason West.
