Ida Siegal is a breaking news and general assignment reporter for NBC 4 New York. She can be seen on weekday newscasts, starting at 4 pm and Sunday evenings, starting at 6 pm.
Siegal joined the NBC New York team in 2003 and has spent the majority of her career telling stories in the Tri-State area. She has braved hurricanes and blizzards, covered heart breaking fires and accidents, and smiles through countless feature stories shining a light on the best of the human spirit.
In 2012 she was part of the Emmy award winning team covering Superstorm Sandy. She has also covered the shooting at Sandy Hook Elementary School, the fatal Metro North Crash in Riverdale and the 2016 presidential election.
Siegal is also a children’s book author. In 2015 she published her first chapter book series with Scholastic, “Emma Is On The Air.” It is the story of an intrepid reporter, who at 8 years old is solving mysteries at school and broadcasting her news reports to all her friends. Siegal was inspired to write the series by all the curious children she meets in the community who want to know what it’s like to be a reporter.
Before working at NBC New York, Siegal was a reporter and anchor at News 12 The Bronx. She graduated Magna Cum Laude from the Newhouse School of Public Communications at Syracuse University with a double major in Broadcast Journalism and Public Policy. While attending Syracuse University, Siegal lived in Hong Kong where she interned at NBC Asia.
A life-long New Yorker who grew up in the West Village, Siegal is now a proud Bronxite where she and her husband are raising two children and a cat.
The Latest
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‘Law & Order' actor stops attempted abduction of woman on New Jersey street
An actor who usually plays the bad guy on screen got the chance to be a real-life hero when he stopped a potential abduction near his home in New Jersey.
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Prominent surgeon accused of raping woman at gunpoint in his NYC apartment
A prominent surgeon and professor allegedly raped a woman at gunpoint at his Manhattan apartment after the victim had come to him for career advice, according to prosecutors.
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16-year-old with loaded gun threatened to shoot up his NYC high school, cops say
A high school student in Queens was taken into custody when police found a loaded gun on him after he allegedly posted a threat online about shooting up the school, according to police.
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How a Macy's loyalty card helped catch alleged New York couple killer
Frank and Maureen Olton were murdered in their Queens, New York, home, allegedly by Jamel McGriff. Here’s what prosecutors say really happened.
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Dog missing for 10 days found swimming in NYC's Hudson River by kayakers
This dog may have just proven that cats aren’t the only animals with nine lives. Chili the Chihuahua is now recovering from a traumatic, yet incredible, journey. The Manhattan pup was missing for 10 days in June before he was found by a group of kayakers in the Hudson River, barely able to tread water. He was plucked from the...
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NYC teen lost 4 family members in a 2023 killing. Now, she's been chosen as prom queen
It was only two years ago that tragedy struck Ruthann Watson’s family. Now, she’s won prom queen after the NYPD helped get her to the dance.
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Cops hunt for NYC nanny after jarring home video shows abuse of 3 little kids
The NYPD says officers are looking for a nanny allegedly seen on video beating three young children she was tasked to care for with a leather belt.
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Grandfather falls to death after home invaders tied up son, robbed him at New York City apartment
Police said a 73-year-old man died after falling several stories at his Manhattan home Saturday morning after a group of home invaders robbed his son.
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Ex-con who became criminal justice advocate arrested after human torso found in his NYC home
A criminal justice advocate who boasted about turning his life around after getting out of prison — making appearances on shows and Joe Rogan’s podcast — was arrested on murder charges Thursday, accused in a brutal killing that stunned a Bronx neighborhood.
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Man fleeing alleged drug bust dies after NYPD sergeant throws picnic cooler
A man died Wednesday after a police sergeant with the NYPD hurled a picnic cooler at the suspect riding a scooter away from an alleged drug sale, officials said. Sergeant Erik Duran is now under investigation as police and state officials look into how the afternoon encounter in the Bronx led to the death of Eric Duprey. Police said Duprey…
