Jonathan Bloom is a video journalist for NBC Bay Area’s digital platforms, covering the issues and innovators of Silicon Valley and San Francisco. In his role, Jonathan uses and adapts technology to tell more engaging stories on air and online.
Since joining NBC Bay Area in July of 2018, Jonathan has contributed to the station’s coverage of the Bay Area’s ongoing housing crisis and the filthy streets that earned San Francisco international notoriety.
Prior to joining NBC Bay Area, Jonathan was a multimedia journalist for KGO-TV in San Francisco. During his time there, he started and developed a daily feature beat about the innovators who make the Bay Area the center of the tech world. He covered startups and venture capital in Silicon Valley’s second big tech boom — the one that arguably led to the affordability crisis and wealth disparity he now covers for NBC Bay Area.
Journalism has been a lifelong passion for Jonathan. As a child growing up in his hometown of Chapel Hill, North Carolina, he was doing man-on-the-street interviews and anchoring pretend newscasts with the family camcorder by middle school. These days, his interests lie in using emerging technologies to tell more engaging, authentic stories.
He received a Bachelor of Science in Journalism from Northwestern University's Medill School of Journalism.
Jonathan is a 7-time Emmy winner and 19-time nominee. He was also one of the recipients of a national Edward R. Murrow award for multimedia in 2019 for his coverage of the Bay Area housing crisis, as well as a national Murrow award for social media in 2020.
When he’s not chasing a story, you can find Jonathan running by the Bay, skiing in Tahoe, or performing and recording music with his a cappella group, Scales of the City.
Follow him on Instagram @bloomtv, TikTok @watchbloomtv, X @BloomTV and Facebook.
The Latest
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Could gold medalist Nick Baumgartner be snowboarding in the Olympics at 52 years old?
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Still Rooting in Oakland: A's Fans Protest Vegas Move, Call for Owner to Sell the Team
In a stadium full of empty seats, a small but loud group of lifelong A’s fans marched through the stands chanting a message to club owner John Fisher: If you don’t want to keep the A’s in Oakland, sell the team to someone who does.
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Marketing Luxury Goods as ‘Green' Isn't Black or White
Are lab-made diamonds “real?” It’s a hot question. On one side are people like Tom Chatham, the chairman of Chatham Created Gems & Diamonds, a wholesale business selling laboratory-created gems. Diamond is only carbon, and in the right conditions one can be created in four to six weeks, he said. “The natural diamond industry doesn’t really like what we’re...
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Cornhole 101: The ‘Hole' Story of a Backyard Game That's Now a Professional Sport
From its humble beginnings at barbecues and tailgates, the bean bag tossing game known as cornhole is now being played at nationally televised tournaments, and competitive leagues are popping up all over the country, including the Bay Area and Sacramento.
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Rebound: There's No Limit With Lemonade
Vicktor Stevenson founded Gourmonade in 2018. Now, as he finds new ways to sell his gourmet lemonade, we look to the future and meet the customers who’ve kept his business afloat through the pandemic, in the final installment of our 4-part series.
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Rebound: Making Lemonade Out of Lemons
Vicktor Stevenson founded Gourmonade in 2018. Now, the pandemic is putting the squeeze on his gourmet lemonade business. In part one of our “Rebound” series, we join Vicktor and his family in the Gourmonade kitchen to see how they’re pivoting the business to stay afloat.
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Filet for Fido: Pet Food's Growing Carbon Paw Print
A Bay Area environmental research center suggests our pets could be a significant contributor to climate change — and says the fix could be easier than we think.
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The Race Against Mutation: How Vaccines Will Keep Up as the Coronavirus Evolves
The COVID-19 virus changes a little bit each time it’s spread — and scientists will have to keep a close eye on how those changes affect its behavior toward vaccines.
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The Invisible Crowd: Inside the NFL's Fake Crowd Noise System
There are no fans at Levi’s Stadium this season, but when the 49ers score a touchdown, you’ll hear 70,000 of them cheering on TV. The NFL’s fake crowd noise system features the sounds of each home team’s actual fans, recorded at games over the past 3-4 years.
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Election Hacking: Cybersecurity Experts on What Bad Guys are Doing, and How to Stop Them
At the 2020 RSA Conference in San Francisco, protecting the upcoming presidential election was a hot topic, from thwarting cyberattacks at polling places to preventing fake headlines from going viral.
