How about "booger" ice cream to cool you down this summer?
You can try a scoop at The Ice Cream Store on Rehoboth Avenue near the boardwalk in Rehoboth Beach.
Marketer Chip Hearn asked his team to create the flavor after being inspired by a jelly bean of the same name.
“Let’s make ‘Booger’ and let’s make it great just to mess with everyone,” Hearn told his team.
It’s made with green-colored cake batter ice cream swirled with green-hued caramel and lucky charms marshmallow bits. The ice cream is made from milk produced by New Jersey cows at a family dairy farm.
Hearn hopes the gross-out name and knockout taste could become the runaway flavor of the summer.