Booger Ice Cream on the Beach - NBC4 Washington

Booger Ice Cream on the Beach

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    How about "booger" ice cream to cool you down this summer?

    You can try a scoop at The Ice Cream Store on Rehoboth Avenue near the boardwalk in Rehoboth Beach.
    Marketer Chip Hearn asked his team to create the flavor after being inspired by a jelly bean of the same name.
    “Let’s make ‘Booger’ and let’s make it great just to mess with everyone,” Hearn told his team.
    It’s made with green-colored cake batter ice cream swirled with green-hued caramel and lucky charms marshmallow bits. The ice cream is made from milk produced by New Jersey cows at a family dairy farm.
    Hearn hopes the gross-out name and knockout taste could become the runaway flavor of the summer.