Dude, Are You Wearing a Bra? - NBC4 Washington

Dude, Are You Wearing a Bra?

Men strapping on bras becoming latest craze in lingerie

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    A Japanese man shows off a bra designed for men.

    TOKYO, Japan -- The latest craze in lingerie is actually targeted to ... men.

    A Japanese online lingerie shop has created a new male line of bras.

    Since launching two weeks ago, the site has sold over 300 of the bras, which is quickly becoming one of the site's hottest selling items.

    The company's executive director said she hopes the bras will help men become more caring once they understand how women feel.