Preakness organizers have unveiled a marketing campaign for this year's second leg of the Triple Crown based on a mascot named Kegasus -- a half-man, half-horse centaur.
Greek mythology buffs know Pegasus was the child of Poseidon and the gorgon Medusa. Preakness organizers looking to return younger fans to the often rowdy infield at Pimlico Race Course said the Kegasus mascot stepped into his man-stall after they organized an event so spectacular it accidentally ripped a hole in the fabric of awesomeness.
The mascot follows the introduction last year of unlimited refill beer mugs, a move made to bring the party back to the infield after a ban on bringing beer caused ticket sales to plummet.
Kegasus follows last year's "Get Your Preak On" campaign.