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Tween skincare craze: How marketers reach preteens on social media
From lotions and serums to bold scents and brightly colored packaging, skincare products now have a huge customer base among tweens. Companies have racked up more than $9 billion in sales in the past year alone, and social media helps draw preteens in.
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Tween skincare craze: How marketers reach preteens on social media
Tweens and teens are flooding beauty stores and buying expensive products. News4’s Susan Hogan looks at the role social media plays in marketing to young customers.