gen z

Has our very-online obsession with politics turned American government into just an obsessive hobby? Tufts University professor Eitan Hersh, who has diagnosed this as “political hobbyism,” thinks so. Hersh joined LX News to discuss what real political engagement looks like and how seeing politics as entertainment can be detrimental to make real change.

Images of members of Congress hiding and sheltering in place during the U.S. Capitol attack made many American students think of their own survival training during school shooting drills. NBC’s youth and Internet culture reporter Kalhan Rosenblatt stopped by LX News to discuss how Gen Z-ers now hope this traumatic experience leads lawmakers to think more carefully about gun reform....

TikTok has become more than just dance challenges and duets. Thanks to Dave Jorgenson, it’s also a place where Gen Z can find news and information in a different and creative way. Jorgenson, who pioneered news on TikTok for The Washington Post, explains why he thinks Gen Z is so hungry for news and what’s next for both TikTok and...

Swimming legend Michael Phelps is working with Gen Z community members to make a positive impact around the world through Colgate’s Optimism Project. The Olympian athlete talked to LX News about how he’s learned to use the power of positivity to overcome challenges in his own life and career.

Millennials and Gen Z voters set turnout records this election, with 53% of Americans under the age of 30 casting their vote. Why? NBCLX political reporter Noah Pransky explains how coronavirus motivated young people this year, and what this means for the future.

Voter turnout was impressive for the 2020 election, but how do all those votes break down? NBCLX Storyteller Noah Pransky looked at the trends among young voters, older voters and Black and Latino voters this election – and he found some surprises.

To get interested in politics, young people need to see others who are also engaging. According to our panelists Quentin R. Jiles and Cam Higby, there are several avenues for young people to get involved. One is through local politics — another is through TikTok.

In past elections, polls workers were typically over the age of 60. But with COVID-19 putting that demographic at risk, and a historic election coming up, Gen Z and millennials answered the call to make sure election sites across the country were fully staffed this election season. Isa Gutiérrez talked to some of these young poll workers about why they...

A group of young Republicans who call themselves Gen Z GOP are aiming to reshape the party for their generation. These Washington, D.C., college students all identify as Republican. They don’t, however, feel like they’re at home in the GOP under President Trump. Here’s how they’re trying to change that.

An NBCLX analysis of early voting reports through Oct. 27 indicates only 13% of voting-age Americans under the age of 30 have cast ballots so far, and only 19% of those between the ages of 30 and 39. Comparatively, approximately 47% of all Americans 65 and older have cast ballots with a full week of voting left to go.

We’re just six days from Election Day and NBCLX storyteller Noah Pransky has the latest details on voter turnout and polling in the key swing states. And while youth voter turnout is up, Gen Z and Millennial voters are still trailing older generations by a wide margin.

In the 2020 election, according to the Pew Research Center, Generation Z will account for 1 in 10 eligible voters, and combined with the millennial vote, will make up nearly forty percent of the electorate in the upcoming election.

A new study showed how disconnected younger generations have become from the realities of the Holocaust. Professor of Modern Jewish History Deborah Lipstadt explains why that is so dangerous.

Four 19- and 20-year-olds from across the country tell us what issues will be driving their decision at the polls this November.

Harvard student Uday Schultz, 19, is taking a summer cross-country road trip from the comfort of his Brooklyn home. The teen is using Google Street View to make the trip from Seattle to New York virtually. He’s using the trip to highlight how societal injustice is reflected in the geography of the country — and he’s documenting it all on...

Many of them aren’t even old enough to vote themselves, but a growing number of young people are signing up to be poll workers.

Gen Z and Millennials much more accepting of sponsored product deals than political partnerships

Young adults are willing to follow influencers’ recommendations on a range of topics, like food, travel, fashion and beauty. But their influence has a limit. A newly-released NBCLX/Morning Consult poll found that young adult want influencers to stay out of politics. NBCLX’s Noah Pransky breaks down the poll results and shares his conversations with influencers about the topic.

Studies estimate that 90 percent of American children have a social media presence by age 2. The New York Times captured a few families’ conversations about parenting and “sharenting,” or the overuse of social media by parents, which can lead to identity theft and online fraud.

With the COVID-19 outbreak came a series of unprecedented scenarios. For many twentysomethings who live in tiny apartments in big cities, that meant moving back in with parents. But then it became clear that this pandemic would not be going away anytime soon.