Post-Super Bowl Breakdown

Breaking down the post-game impact

What to do after the Bowl is won, the beer is gone and the stadium seats are emptied?

Post-Super Bowl consumers buy more CDs and digital music and drastically increase Web traffic, according to ratings expert Nielsen.

The number of visitors to advertisers' Web sites increases by nearly 25 percent after the big game, while music sales of Super Bowl performances can skyrocket to nearly 200 percent above normal, the statistics show.

Sales of last year's halftime performer Tom Petty and the Heartbreaker's album "Greatest Hits" made a 196 percent jump the week after the Bowl, and singles from the album saw 150 percent gain in digital downloads.

Prince, who performed during the halftime show in 2007, saw his album sales double the week after the game.

Advertisers from the 2008 Super Bowl also saw a collective 24 percent jump in Web site hits in the post-game week. Advertisements featured on YouTube got 6 million hits, including an estimated 1.3 million hits for the Pepsi ad featuring pop star Justin Timberlake.

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