The start of baseball's regular season is just over a month away, and to prepare the Washington Nationals want you to "Ignite Your Natitude."
The team's new marketing campaign is set to launch this week, with the details from D.C. Sports Bog's Dan Steinberg:
The team will introduce “Natitude” to the D.C. area this weekend, with a press release Friday, radio spots starting Saturday during 106.7 The Fan’s first spring training broadcast, television ads beginning with Sunday’s spring training debut on MASN, and at least one commercial on the team’s Web site.
Nats COO Andy Feffer explained the meaning of "Natitude" to Steinberg:
“It’s a young team, with an edge and attitude,” Nats COO Andy Feffer told me this week. “But now it’s different than the past: they’re talented, and they’ve got the skills to back it up. That kind of edge and attitude is Natitude.”
"Natitude" really seems to describe this year's Nationals well; this is a team that is expected to make some noise this season (or in the case of Michael Morse, some sort of guttural growl). Yet, when you think about it, anything is better than MASN's "Defining Moments" campaign. When a "Defining Moment" of a season is sweeping the New York Mets in a doubleheader that knocks them out of first place in the NL East when the Nationals are not the team taking over first place (and are likely already out of postseason contention), you might have a slight problem.
Adam Vingan is co-founder and editor of Kings Of Leonsis, a Caps-centric blog, and is the Capitals Editor for SB Nation. Follow him on Twitter @Adam_KOL and e-mail your story ideas to adamvingan (at) gmail.com.