Uber is enabling passengers to tip its U.S. drivers with a tap on its ride-hailing app for the first time, part of a push to recast itself as a company with a conscience and a heart.
Besides the built-in tipping option announced Tuesday, Uber is giving drivers an opportunity to make more money when passengers keep them waiting or don't cancel rides within two minutes.
The expanded earnings opportunities are the first step in what Uber is billing as "180 days of change" for its U.S. drivers.
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The company is trying to burnish an image tarnished by revelations of sexual harassment and other bad behavior in its office, as well as allegations of trade secrets theft and an investigation into its efforts to mislead government regulators.