With only a couple of days to go until Super Bowl 50 kicks off in Santa Clara, CA, big name advertisers are already hyping the rollout of the ads they hope will become event classics.
Ad space during the biggest game of the NFL season comes at a premium price – a 30-second Super Bowl 50 ad spot is selling for as much as $5 million, according to Fortune. That's a lot of money to push beers, cars and potato chips, but when the NFL championship airs on Feb. 7 on CBS, advertisers can expect to have their product in front of over 1 million consumers (last year's game drew 114 million viewers).
Promoting a product during the Super Bowl also comes with great expectations from audiences wanting to be wowed each and every year. Ad campaign directors attempt to go bigger and better, adding more wow factors, comedy, or embracing emotion to root their brand in the minds of Americans.
U.S. & World
The day's top national and international news.
Take a look at the the ads below and check back regularly for all the Super Bowl spots rolled out in the lead-up to the big game.
Willem Dafoe does his best Marilyn Monroe in Snickers ad entry for Sunday's big game. It's a continuation of their "You're not you when you're hungry" campaign. [[367844261,C]]
Squarespace is back for Super Bowl 50 with the aid of comedy duo Keegan-Michael Key and Jordan Peele, who not only star in the ad but will also be providing live commentary throughout the game. [[367844141,C]]
Cuteness is a big draw on game day amidst all the hits, completions and blocks. So Mountain Dew has gone one – or should that be two? – better by combinging three things that often win the Super Bowl ad game: puppies, monkeys and babies. The creepy/cute Frankenstein-like creation is on hand to push the new Kickstart range which combines Dew, juice and caffeine. [[367698031,C]]
Automaker Audi is back for its eighth Super Bowl appearance with a spot featuring the 2017 Audi R8 V10 Plus. To the score of David Bowie's "Starman," a retired astronaut gets his groove back thanks to his son and the 205 mph Audi. [[367698281,C]]
No More, the public awareness campaign designed to inform and engage people to end domestic violence and sexual assault will debut their latest PSA "Text Talk" during the third quarter. [[367844381,C]]
Returning to the big game for the fourth consecutive year, Toyota is showcasing the latest version of its popular Prius hybrid by placing an everyman actor in the car to the soundtrack of the original song "Heck on Wheels." [[367698141,C]]
Super Bowl entertainment sponsor Pepsi and singer Janelle Monae are hoping their latest spot will deliver the "Joy of Dance" to audiences ahead of the Coldplay/Beyonce halftime extravaganza. [[367698611,C]]
Pantene teamed up with some NFL players for its "Strong is Beautiful" ad campaign to show women and girls "shine by helping to build their confidence." The videos feature the athletes figuring out what the playbook is on styling their daughters' hair. In one, Pittsburgh Steelers running back DeAngelo Williams wants to know, "Why do they make these barrettes so complicated for guys?" as he tries to create twisted pigtails for his daughter, Rhiya. [[367638681, C]]
Thanks to the all new Genesis sedan, overprotective papa Kevin Hart manages to keep tabs on the whereabouts of his teenage daughter as she attempts to on Hyundai's "First Date." [[367558541,C]]
Steven Tyler is on deck for Skittles, and the Aerosmith frontman helps the candy brand push their "taste the rainbow" slogan with the aid of a high-pitched portrait of himself. [[367557901,C]]
With Amy Schumer and Seth Rogen already on board to push Bud Light (see below), Anheuser-Busch upped the Super Bowl celebrity quotient with the release of their new Budweiser ad tagged #GiveADamn. Helen Mirren stars in the drink driving PSA as herself, a "notoriously frank and uncensored British lady" who makes it very clear how dumb you must be to drive drunk. [[367396201,C]]
Drake revisted his dance moves from the video of his song "Hotline Bling" in the new T-Mobile Super Bowl spot. He also agrees to change the lyrics in order to make the hit sound more like a cell phone contract. [[367396381,C]]
Honda is back at Super Bowl 50 after sitting out the ad extravaganza in 2015. Focusing on the 2017 Ridgeline pickup truck, the Japanese carmaker enlists the help of some singing sheep to perform Queen's 1976 hit "Somebody to Love." [[367250271,C]]
According to Hyundai, a drive in their new 2017 Elantra is like taking a trip to Ryanville – that's a place where all the men look like Ryan Reynolds. [[367250691,C]]
Acura is back for the first time since 2012 with the launch of the brand new NSX supercar. [[367250451,C]]
Another carmaker ready to celebrate 50 years of the Super Bowl is Mini, helped out by a few familiar faces in their #DefyLabels spot. [[367250931,C]]
Scott Baio takes a trip to space to push Avocados from Mexico in an out of this world ad spot. [[367251221,C]]
Heinz is on cute overload with their spot for Ketchup featuring a stampede of weiner dogs, wearing hot dog costumes, no less. [[367251351,C]]
Who knows what lurks in the walk-in closet? Christopher Walken does, and is, in the Kia Optima ad. But why is he there? Check out the full ad spot: [[367405871,C]]
Online retailing giant Amazon will make their first appearance at the annual ad bowl, thanks to a little help from Alec Baldwin and Dan Marino. [[366741311,C]] [[367251721,C]]
To celebrate 50 years of the big game, the NFL has released a music video as their spot featuring generations of Super Bowl babies singing a version of Seal's "Kiss from a Rose." [[367251971,C]]
Also employing the power of celebrity is Apartments.com, enlisting the talents of Lil Wayne, Jeff Goldblum and "George Washington" in a spot titled "MovinOnUp." Check out the tease we guarantee will leave you more confused than ever about what's going on, followed by the full ad spot. [[367251811,C]] [[367561291,C]]
Also is the realm of random team-ups are the Marmot teasers. The outdoor clothing purveyor is making its ad debut at the Super Bowl and introducing audiences to their new marmot mascot. [[366741991,C]] [[366742221,C]]
While chocolate may not be the first thing that comes to mind when thinking about game day, Butterfinger (Nestle) is back for Super Bowl 50 and teasing their spot in advance. [[366742591,C]]
Electronic game franchise Pokémon is celebrating its 20th anniversary and has created a Super Bowl ad that'll run at the beginning of the game's third quarter. [[366455451,C]]
First to tease this year's campaigns was Anheuser-Busch (the event's exclusive beer sponsor for the 28th straight year). Shock Top readies to make its Super Bowl debut with a little help from comedian T.J. Miller. [[366235941,C]]
Elsewhere, Amy Schumer and Seth Rogen are hoping Americans will come together under the Bud Light Party. [[367566601,C]]
Also making a Super Bowl debut is LG Electronics with a little help from producer Ridley Scott and actor Liam Neeson. [[367558811,C]]
A year after its Super Bowl debut, website development company Wix is back with a "Kung Fu Panda 3" tie-in spot produced by DreamWorks Animation. [[367697821,C]]