What's in a name? For Ma Jeng Shiuan, a university student in Taiwan, the answer was an opportunity for some fishy business.
The 22-year-old said he officially changed his name to "Ma Jeng Shiuan Bao Zheng Gui Yu" for a few days this week, adding the words "dancing salmon" in a bid to get free sushi following a promotional offer at a national restaurant chain.
The temporary deal from "Taiwan Sushiro" offered free all-you-can-eat sushi to anyone with "gui yu" — the Chinese characters for salmon — in their name.
The promotion prompted an unexpected craze that was dubbed "salmon chaos" on social media and by local news outlets.
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