Salma Hayek Debuts Gucci Gown At Cannes Film Fest

CANNES, France (AP) — Salma Hayek has debuted Gucci couture, wearing an asymmetrical deep red gown from the Italian luxury giant's new made-to-measure line to the opening ceremony of the Cannes Film Festival.

The fashion house said in a statement that Mexican actress' deep maroon hued sheath, with a single beaded strap, was from the label's exclusive Gucci Premiere line.

Couture gowns are made-to-measure by but a handful of mostly Paris-based houses. They are wildly expensive, often costing as much as one or even several cars.

A Gucci spokesman said the gown Hayek donned Wednesday to the premiere of Ridley Scott's "Robin Hood" was part of a capsule collection of gowns made for the label's designer Frida Giannini by French couture ateliers. The label did not provide any further information about the gown or the new line.

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