Now you can eat your Peeps and drink them, too.
Prairie Farms, a dairy company in Illinois, has teamed up with the sugary treat maker to deliver Peeps-flavored milk.
The milk comes in three different flavors: Chocolate Marshmallow Milk, Marshmallow Milk and Easter Egg Nog. Both marshmallow milks can be purchased in reduced-fat varieties, and the calories for each milk range from 190 to 250 calories, according to Prairie Farms' website.
U.S. & World
The day's top national and international news.
According to a press release, Peeps is the No. 1 non-chocolate candy brand at Easter. Prairie Farm said that given that fact, “creating a line of flavors that joins the two strong brands was an obvious choice.”
The "PEEP-tastic" milk hits retail outlet shelves in the Midwest this week. But Peep-lovers will have to act fast to get their fix.
“The milk is seasonal for Easter, so depending on the store it should be available until early April,” Rebecca Leinenbach, vice president of marketing and communications for Prairie Farms, told NBC Owned Television Stations.
The Peeps milk closely follows a wider trend of enchanced offerings in the dairy industry. Coca-Cola’s new milk line called Fairlife includes flavored versions and adds 50 percent more natural protein and calcium than regular milk.