Nike opened a Michael Jordan-only store in Chicago's Loop this weekend.
The new Jordan Brand store opened Saturday and sells merchandise with the trademarked Michael Jordan "Jumpman" silhouette.
Nike also plans stores in New York, Los Angeles and Toronto featuring the former Chicago Bulls star. Jordan Brand offers basketball, training, sportswear and kids' products.
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Nike Chief Executive Mark Parker says Jordan's popularity opens up a "world of opportunity" for the company.
Nike also said last week that it will report Jordan Brand financial results separately from its basketball division.
Sarah Mensah is general manager of the Jordan Brand in North America. She says consumers wanted a place to see everything Jordan-related. She says stores also will feature items chosen "specifically by Michael."