It seems Microsoft doesn't mind getting a little help from its friends. Even if the software giant is trying to take them down at the same time.
If you do a Google search for Bing, you will quickly notice that the top sponsored link is an advertisement for the search engine, which we assume was paid for by Microsoft.
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Bad enough that the Seattle company had to mimic Google's functionality in its latest project. Even worse: It appears to have paid the Silicon Valley giant just to get word of its existence out.