Julia Roberts Becomes the New Celebrity Face of Lancome

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Julia Roberts has become Lancome's new "Pretty Woman," Access Hollywood can reveal.

The makeup line made the announcement on Friday.

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"By her remarkable personality and career, Julia Roberts is an emblematic woman of her time. Her exceptional talent, her radiance and her strong commitments, perfectly echo Lancome's values," Lancome President Youcef Nabi said in a statement to Access. "We are convinced she will embody the brand in the most sublime way possible."

Kate Winslet, Anne Hathaway and Uma Thurman have all fronted the brand.

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Other products on the way from Julia – a host of films, including "Eat, Pray, Love," based on the book of the same day next year and "Valentine's Day" with stars including Bradley Cooper and Eric Dane. Both films are due out next year.

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