Jason Collins hasn't even worn his No. 98 jersey in a game yet, and already it's a big seller.
Collins had four of the top five selling jersey items Wednesday on NBAStore.com, the day the NBA's first openly gay player was to wear the jersey in a game for the first time at Portland. His home and road replica jerseys, the women's replica road jersey and the men's T-shirt with number on it were top in their categories. A LeBron James item led the fifth category.
A league spokesperson says Collins' items were No. 1 in those four categories. He wore No. 46 on Sunday against the Los Angeles Lakers because his preferred number wasn't available yet.
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Collins picked No. 98 in tribute to Matthew Shepard, who was killed in 1998 in a gay hate crime.
The league doesn't provide the number of jerseys sold.