New FDA Anti-Smoking Ads Target Black and Latino Youth

The Food and Drug Administration, never known for its cachet with the youth of America, is reaching out with a new hip-hop themed anti-smoking campaign, NBC News reported.  

Featuring YouTube videos of up-and-coming artists, it's seeking to discourage black and Hispanic youths from using tobacco.

"I reject anything including tobacco that tries to control me," one teenager after another says in one of the videos.

"We are working with DJs and musicians and artists that we hope will really help us to get the message out locally," said Kathy Crosby of the FDA's Center for Tobacco Products.

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