The first official trailer for “The Dark Knight Rises” was awarded the top prize of Best in Show and also took the trophy for Best Summer 2012 Blockbuster at the Golden Trailer Awards held Thursday night in Los Angeles.
The third and final installment of director Christopher Nolan’s dark interpretation of the caped crusader does not hit theaters until July 20, but the winning trailer (titled “Chant” from Warner Bros. and Open Road Entertainment) has kept audiences salivating for more ever since it debuted in December.
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In an interview with NBC ahead of the awards, senior freelance trailer editor Roy McKinnon singled out the winning “Dark Knight” trailer saying that it “was unique because it put these big and very dramatic images against almost no sound, which is pretty atypical for a big summer event movie. The traditional way would be the hard-hitting drums and overwhelming sound design.”
The Golden Trailer Awards recognize the creative people who make the promotional materials for movies – from 30-second television spots to the posters that adorn billboards and childhood bedrooms.
Other winners on the night included “Bridesmaids” which took Best Comedy, “Snow White and the Huntsman” earning Best Summer 2012 Blockbuster TV Spot, “The Hunger Games” grabbed the Best Action Poster gong and “Piranha 3DD” swam away with the award for Trashiest trailer.
The schlocky horror/sci-fi moon flick “Apollo 18” earned the Golden Fleece, an award that’s become an industry and fan favorite. “Essentially the Golden Fleece is the best trailer for what is not so great of a movie,” said Evelyn Brady-Watters, executive director of the Golden Trailers. “You manage to turn the proverbial sow’s ear into a silk purse. It shows a sense of humor and a willingness on the part of the studios to participate in this category,” she adds. “It’s great. Everybody appreciates it and everyone has a laugh.”