Analysts predict big changes for grocers following Amazon’s surprise purchase of Whole Foods, NBC News reported.
But they also say there is a clear winner here: Shoppers.
"This was a very exciting announcement because I think consumers will be the ones to benefit," said Lindsay Sakraida, director of content marketing at DealNews.
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She predicts competitors will improve pricing, loyalty promotions and other inducements to try to keep customers from defecting to Amazon for pantry staples, dry goods and even fresh food.