Amazon to Close All Its Pop-Up Shops - NBC4 Washington
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Amazon to Close All Its Pop-Up Shops

Amazon has been making a big push into brick-and-mortar stores

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    Amazon to Close All Its Pop-Up Shops
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    FILE - This Sept. 6, 2012, file photo, shows the Amazon logo in Santa Monica, Calif.

    Amazon said Wednesday that it will shut down all its pop-up shops and focus on opening more of its bookstores as it rethinks its brick-and-mortar strategy.

    The online retail giant has 87 pop-up shops in malls, Whole Foods grocery stores and Kohl's department stores that sell Amazon's Echo voice-activated devices, Kindle tablets and other gadgets.

    Amazon did not say when the pop-up shops would shut down, but the Wall Street Journal, citing anonymous sources, reported that they will shutter at the end of April. The news comes a day after Kohl's said it was moving away from having Amazon shops in its stores and instead plans to sell Amazon gadgets in a designated section.

    Amazon has been making a big push into brick-and-mortar stores, buying up the Whole Foods grocery chain, opening 19 bookstores and 10 cashier-less convenience stores around the country. But sales at its physical stores slipped 3 percent in the last three months of 2018, compared with the same period the year before.

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    Besides opening more bookstores, Amazon said it also plans expand its 4-star stores beyond the three it has now. The 4-star stores, which it began to open last year, sell a mix of products including cookware and toys.