News4 raised more than $40,000 during a telethon Thursday in response to the Moore, Okla. tornado to help the city begin its recovery process.
During an 8-hour period, News4 viewers helped raise $43,878 for the tornado victims.
“We got a lot of requests and questions from viewers asking how they can help,” said NBC4 Assistant News Director Matthew Glassman. “This is a true community effort.”
The station has held similar telethons in the wake of tragedies like Hurricane Katrina and the Haiti earthquake. Just about every department at News4 was involved with the telethon, Glassman said.
“News4 has been aggressively reporting on the tornado,” he said. “[News4 reporter] Erika Gonzalez has been in the region. [Storm Team 4 Meteorologist] Chuck Bell has been providing us with special coverage from here. Through the worldwide resources of NBC News, we have been covering the damages live and consistently.”
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