Uber's most loyal customers will soon be rewarded for their devotion.
The ride-sharing app announced Wednesday that it is launching a loyalty program called Uber Rewards.
Washington, D.C., Miami, New York and Philadelphia are among the nine cities where the new loyalty program will first be available. The program will expand to all U.S. riders in the coming months, CNBC reports.
Uber's program is free and will have four tiers: Blue, Gold, Platinum and Diamond. Customers will earn one point for every dollar spent on Uber Pool and Uber Eats, $2 for UberX and $3 for luxury Uber rides. Riders will move up the program's tiers as they earn more points.
With each tier comes different benefits. Customers who are considered Gold members can get their cancellation fee refunded if they rebook an eligible trip within 15 minutes. At Platinum, you can lock in a lower price between your two favorite destinations, Uber says.
But Uber isn't the only ride-sharing app starting a rewards program. Earlier this week, Lyft announced it was launching its own loyalty program called Lyft Rewards in December, according to CNBC.
